Spring is in full swing, and soon summer will be knocking, which we can all be happy about. However, for many companies, summer means a low sales season, a period when the proportion of new business meetings in sales calendars is often small; unfortunately, we have to admit this at Tele-Mark A/S. Unfortunately, because we have learned over the years that this particular period is particularly attractive in terms of meeting new and exciting customers. In addition, it must be expensive for many companies to run the sales department in “summer mode” from mid-May to early September. Or perhaps even for longer.
For several years, Tele-Mark A/S has advised our customers to also have a sales focus during this period, when the sales department’s cost budget must be distributed over the year. One of the main reasons for this is that many decision-makers also experience that the summer period can be less busy, which is why more people use this period to look at what is new and what alternatives are on the market. Thus, it is our experience that you should also be active in the market here.
Several of our customers have over the years chosen to shift parts of their meeting booking budget to the summer period. Several report experiencing higher conversion rates during the period when it is both warm and sunny. In reality, it actually makes good sense!?
Another notable advantage of continuing to book meetings during the summer period is that you can ensure that salespeople’s calendars are full right up until the summer holidays, and again in week one after their summer holidays. This often ensures that in practice several weeks are available to meet budgets. Something that both salespeople and companies can often see great advantages in. In addition, for many people it is nice to just get back into the sales rhythm as quickly as possible after a long summer holiday.
A final advantage worth mentioning is that if you extend the period in which new customers are visited, you can, on the other hand, take the peak of the busyness during the periods when you are traditionally too busy. Which can also make sense for many.
Are you ready to “jump in” then contact us on phone 70 237 238 or email mk@tele-mark.dk – we are ready!