Lead nurturing

Effective BtB meeting booking with a focus on lead nurturing and long-term value

Some customers approach us with a very direct and short-term goal when they want help with BtB meeting booking. They say something like: “We need 6 meetings per week per salesperson” or similar. Their focus is typically on the immediate need to fill the sales pipeline with meetings – without necessarily thinking about the process needed to mature leads and create value before the meetings are booked. Lead nurturing is about systematically building and nurturing relationships with potential customers and leads. The goal is to build trust, increase interest and position your company as the preferred choice when the customer is ready to make a decision.

Tele-Mark A/S works systematically with lead nurturing when we collaborate with our customers. Our approach to BtB meeting booking is particularly relevant because decision-makers in B2B sales often have long decision-making processes where multiple stakeholders are involved. Booking a meeting is therefore not only about finding a time in the calendar, but also about maturing a lead to see the value in the meeting and our customer’s solution. That is precisely why it is very much about following up at the right time and place, with the right knowledge about the contacted company’s customer journey up to now. We ensure this in the interaction between the industry’s most experienced contact intermediaries and the market’s absolutely strongest BtB meeting booking software, which we have developed ourselves.

Does it make sense to collaborate with Tele-Mark A/S in the short term? Yes, our way of working with lead nurturing means that profitability will certainly increase over the years.

If you would like to hear more about Tele-Mark A/S, our approach to BtB meeting booking and lead nurturing, and how we can ensure that your pre-pipeline is maintained on an ongoing basis, then start by calling+45 70 23 72 38 – ask for Mads Elefsen Kudsk