Shortly before summer, we completed an exciting campaign for an organization, anchored under the Ministry of Business and Growth. The customer’s feedback has been incredibly positive. Not only in the form of the arrival of a large number of quality meetings and new “customers”. In addition, the project has also spread positive winds internally in the organization.
One of our somewhat atypical challenges turned out to be limiting the number of meetings. We found that almost everyone we contacted wanted a meeting with “us”, but a meeting with everyone is far from what the customer was interested in, as a number of conditions must be met before it is relevant for our customer to contact us.
We have just signed an agreement for another campaign in the fall of 2012. This campaign will be supported by a relatively large TV campaign, primarily on TV2 News. We are all looking forward to it very much.
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