FAQ about BtB Meeting Booking at Tele-Mark A/S
For Tele-Mark A/S, BtB meeting booking is about arranging exactly the meetings that contain the potential that each individual customer wants. Meetings between companies with the decision-maker relevant to the customer who is interested in your products or services.
Our meeting booking ensures direct and personal contact with potential customers. Over time, we qualify the customer both in terms of needs and timing. So that sooner or later we follow up at the right time. At the same time, meeting booking is an effective method to explain complex products or services, answer questions and clearly present the value we can create for the customer.
Tele-Mark A/S certainly has experience with BtB meeting booking in your industry. Since 1989, we have specialized in BtB meeting booking and lead generation for companies in a wide range of industries. Our experienced contact brokers have very different backgrounds, and so there will often be one with exactly the right background and experience. For example, we have bankers, architects and engineers employed. You are more than welcome to give us a call if you would like a more specific talk about your particular industry.
Our meeting booking can benefit all businesses that sell to other businesses. It is particularly effective for industries with complex products or services, such as IT, finance, manufacturing, wholesale, consulting and service companies.
Tele-Mark A/S thrives on our customers proving to be profitable. If it doesn't prove to be so, the collaboration won't last long.
There will be situations where it will not be profitable. Often if what your new customer buys for the first time represents a small turnover or value, then there will be a greater likelihood that the collaboration will prove more unprofitable than if what your new customer buys for the first time represents a large turnover or value. There is not much to pay us, for example. 100 kroner to get the opportunity to sell for 80 kroner.
Another indication is the size of your target group. For example, if the target group consists of only 100-200 potential customers, you should consider collaborating again.
Finally, call us at+45 70 23 72 38 if you want to have your project assessed.
It is popularly said that the more information, the better. At Tele-Mark A/S, we have worked with the start-up of new BtB meeting booking projects since 1989. The experiences we have gained here regarding the preparation and initiation of new customers, we have summarized in our BEST PRACTICE start-up process.
Before the contact, we analyze the topics based on your company's target group and needs. We ensure that we reach the right decision-makers in the relevant companies. This reduces the risk of wasted time and increases the likelihood of successful meetings. We are also happy to work with twin analyses.
It is also possible to provide a qualified subject list yourself.
At Tele-Mark A/S, we have developed our own meeting booking software. This stores all relevant data about decision-makers, contact information, etc. so that we can easily identify who we have previously spoken to in the specific companies across projects and time. This is perhaps Denmark's most updated database of contact persons and contact information, as our approximately 60 employees maintain this data daily.
Outsourcing frees up time and resources for the company's sales staff. Outsourcing to Tele-Mark A/S gives you access to experts who work full-time strategically with BtB meeting bookings targeted at specific decision-makers and industries. At Tele-Mark A/S, our current team has the industry's absolute highest seniority.
This way, your salespeople can focus solely on what they are most passionate about, namely meeting customers, sales, and following up on customer meetings. The freed up time can then be used for other things, or visiting even more new customers.
Yes, we work with thorough training and education. To this end, we use a tailored and thoroughly tested approach that we have developed and refined since our founding in 1989. This way, your brand and values are correctly reflected in the conversations. In addition, we maintain close contact throughout the process to ensure that all inquiries are handled with professionalism. Last but not least, we have the industry's most experienced contact intermediaries. LinkedIn
At Tele-Mark A/S we do everything we can to retain and attract the country's most talented contact brokers. We generally succeed very well in this, which is also reflected in LinkedIn's statement of the average seniority of our employees. Where we have by far the highest seniority in the industry. This is perhaps the most important factor in our success in creating the greatest possible value for our customers.
That is also why it is at Tele-Mark A/S that you will find some of the industry's best-paid contact intermediaries. We understand that the salary must match the results that each employee creates, and we live up to that. That is why our employees are experienced and dedicated and have an average age of 47 years. They are skilled at building relationships and have extensive experience in BtB communication and meeting booking. Our employees bring maturity and stability to the work, which strengthens the quality of the dialogue with potential customers. In short, they manage to get the decision-maker to listen when they call.
Success is often measured by parameters such as the number of qualified meetings completed, the number of new customers, the turnover from the meetings, feedback from potential customers and the subjective assessment of the customer's salesperson. Ultimately, it is about minimizing the Customer Acquisition Cost, i.e. the price of a new customer. Tele-Mark A/S thrives on this being lower after a collaboration has started than it was before the collaboration.
The price depends solely on the scope of the collaboration. We always charge a fixed hourly rate.
Initially, a test is set up that shows, as cheaply as possible, whether a collaboration with Tele-Mark A/S could be profitable for the customer. If it proves profitable for the customer, it will also be profitable for Tele-Mark A/S sooner or later.
New customers will experience that after a few months the collaboration and the price will move towards a price per meeting, which will however fluctuate slightly from month to month, as it involves people talking to people.
First of all, you commit to a test. A test that is as small as it can possibly be, while ensuring that it creates enough knowledge for you to evaluate the results. This test cannot be canceled. If we are going to test it, we have to test it properly.
At Tele-Mark A/S, we don't live off new customers testing us out. We live solely off the 80% that continue after a successful test.
For the approximately 80% of companies that continue as one of our regular customers after the test, there is only a 30-day notice period.
The timeframe may vary depending on the market, target audience, and complexity of the product or service. Typically, 80% of new customers can expect to see results within the first 2-3-4 months. However, it may take longer to establish a fully effective pre-pipeline.
In addition, the results, especially in the beginning, will often improve month by month, as over time we sow more and more seeds, which we will have the opportunity to follow up on in the coming months.
At Tele-Mark A/S we record all conversations for training and to evaluate the work with the individual customer. We measure the quality based on the salespeople's feedback from the meetings, how well the topic matches your target group, and how interested the decision maker was. We also evaluate the success based on the number of conversions from meetings to sales or further cooperation. Last but not least, we measure the quality of the cooperation based on our ability to retain customers. There are NO customers who are customers here if it doesn't make financial sense.
Tele-Mark A/S basically works in all languages and in all markets. We have a network of international colleagues that we draw on. In some markets we have only a little experience, while in others we have a lot of experience.
There will be cases where it makes more sense for you as a customer to enter with a local partner than with a partner based in Denmark. Please call us and hear what we recommend.